To honour the beauty and wonder of pregnancy, birth, babies and childhood. To do this in a way that cherishes our natural instincts, our natural environment and its resources.
- Empowering parents, pregnant women, their partners, their children and the community through our products, retreats, educational seminars, practitioners, workshops, publications and conferences.
- Selling products for pregnancy, babies, children, home lifestyle of exceptional quality that are convenient for busy lives without costing the earth
- Making it easy for parents to enjoy organic, earth-friendly shopping.
- Wowing every customer with the unique beauty and quality of every product.
- Honouring children’s natural intelligence by providing creations that promote self-esteem, inspire imagination, promote self-confidence, leave room for creativity and honour their whole being and their individual potential.
- Providing personalised customer service of the highest quality in a family-friendly work and shopping environment.
- Building a socially and ethically responsible business structure from which all this can grow and be possible.