About Us

Welcome to Sassy Organics

Sassy Organics is one of Australia’s most trusted vegan and clean‑beauty destinations. We make natural, organic and ethical shopping effortless for everyone. We do the label-checking so you don’t have to - giving you complete confidence that every product has been thoroughly vetted for you.

100% Vegan Cruelty-Free Eco-Conscious Sustainable

Hi, I am Aida!

I started this journey in 2016 with one big goal in mind - to make natural and organic shopping effortless for everyone. But the truth is, my passion for organics did not come out of nowhere: it stemmed from my own personal challenges and discoveries.

Back in 2012, I was battling some pretty serious health issues that made me rethink everything about how I was taking care of myself. As I tried to manage my condition, I started digging deep into the impact chemicals, toxins, and synthetic hormones have on our bodies. What I found was honestly scary. So many everyday products can contain harmful substances that damage our health over time.

I was horrified and decided to make a change. I swapped out standard commercial products for organic ones, and the transformation in my health and wellbeing was incredible.

Aida Rejzovic - Founder of Sassy Organics
That change inspired me to share this way of life with others - not after a health scare, but as a proactive and empowering choice. So, I created Sassy Organics as a way to make clean, ethical living accessible.

A Journey of Resilience

Before Sassy Organics was even an idea, I was on a very different journey. I am a Bosnian refugee, and arriving in Australia was a defining moment in my life. My journey shaped who I am today and gave me the strength and determination to build something meaningful - a business that reflects my values of compassion, kindness, and making a positive difference in the world.

Read My Journey to Australia

How We Make Ethical Living Easier

At Sassy Organics, we make sustainable and ethical living simple. We do all the hard work so you do not have to!

Rigorous Research

We investigate origins, check every ingredient, and test products ourselves before adding them to our collection.

2,500+ Products

Australian organic skincare, supplements, makeup, baby care, home and cleaning products - all in one place.

100% Vegan & Cruelty-Free

Every single product is vegan, cruelty-free and never tested on animals. No exceptions.

Small Changes, Big Impact

We believe that small, meaningful changes add up to a healthier, kinder world for everyone.

By choosing Sassy Organics, you are supporting a small business with a big mission. Every item you purchase contributes to the fight against animal cruelty, promotes sustainable practices, and helps create a brighter future for animals in need.

Sassy & Sustainable

At Sassy Organics, we believe business can and should be a force for good. Environmental responsibility is central to our operations. From removing all single-use plastic in our packaging to supporting local and Fairtrade manufacturers wherever possible, we're committed to creating a better world.

Plastic-Free Packaging

In 2019, we completely removed plastic satchels from our online orders, reducing over 500 kg of plastic waste to date!

Local & Fairtrade

We support local and Fairtrade manufacturers wherever possible, ensuring ethical practices throughout our supply chain.

Protecting Ecosystems

By making the shift to sustainable packaging, we're doing our part to protect animals and ecosystems from harmful plastic pollution.

TerraCycle Partnership

In 2020, we launched our TerraCycle Zero Waste Box solution, turning non-recyclable beauty packaging into new products!

Send us your empty personal care containers that would otherwise end up in landfills. We pass them onto TerraCycle who turn the plastics into cool new products like picnic benches and kids swings - and you earn rewards for making eco-friendly choices!

Our Love for Animals

At Sassy Organics, our love and respect for animals is at the heart of everything we do. Every decision we make, from the products we stock to the partnerships we nurture, stems from our deep commitment to animal welfare.

We're proud to be a 100% vegan business, fighting to end animal cruelty and ensuring the products you use are kind to all living beings. For us, it's not just about offering cruelty-free and ethical alternatives. It's about creating a world where animals are respected, protected, and never exploited.

For founder Aida Rejzovic, this love for animals isn't just a business principle - it's how she and her husband live each day. Their home is a sanctuary to six cherished animals: their dog, Oscar; three rescued bunnies, Ollie, Archie, and Junior; and two rescued guinea pigs, Charlie and Eddie. These furry family members are constant reminders of why Sassy Organics exists - to create a kinder world for all creatures.

As a small business with a big heart, we believe that even the smallest acts of kindness can make a difference. That's why we do what we can to support animals in need and the incredible charities working tirelessly to rescue, rehabilitate, and care for them. While we can't always help everyone, we're proud to be part of a global community advocating for animals.

Aida Rejzovic with Charlie

Charities We've Supported

Over the years, we've proudly partnered with and donated to a number of organisations doing life-changing work to save and protect animals.

The Weetbix Gang

Supporting the care and rehoming of neglected and abandoned farm animals.

Australian Animal Protection Society (AAPS)

Providing shelter, care, and adoption services for animals in need.

Second Chance Animal Rescue

Helping homeless and at-risk pets find their forever families.

Lamb Care Australia

Rescuing and caring for vulnerable lambs, giving them a chance at a life free from harm.

The Bluey & Alice Bunny Refuge

Offering love and sanctuary to bunnies in need of safe homes.

Sea Shepherd Australia

Protecting marine life and defending our oceans from exploitation.

Impact for Women

Supporting women in need through compassionate programs and community assistance.

Cranky's FARM

Providing sanctuary and care for rescued farm animals to live out their lives in peace.

These organisations inspire us every day with their dedication to creating a kinder world for animals. We're honoured to be able to contribute to their work, and through your support of Sassy Organics, you're helping us make these donations possible.

Awards & Recognition

We're honoured to be acknowledged for our commitment to sustainability and organic living.

2021

Finalist: Top Sustainable Retailer

Power Retail All Star Bash Awards

2022

Winner: Best Organic Health & Beauty Retailer

APAC Insider

2022

Winner: Eco-Conscious Excellence Award

Australian Made Awards - APAC Insider

2023

Winner: Health & Beauty Retailer Of The Year

Innovation & Excellence Awards - CorporateLivewire

2024

Winner: Health & Beauty Retailer Of The Year

Innovation & Excellence Awards - CorporateLivewire

These accolades reinforce our passion for sustainable practices and the positive influence we strive to have on the health and natural beauty industry.

Thank You for Being Here

Whether you're just starting your organic journey or have been with us for years, thank you for being part of the Sassy Organics family. Together, we're making a difference - one mindful choice at a time.

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