Benecos was founded in 2008 by Silke and Stephan Becker with the mission to create natural, affordable cosmetics for everyone. Combining the appeal of conventional beauty with resource-saving certified organic ingredients, the brand’s name derives from “bene” (Latin for "good") and “cos” (cosmetics).
Benecos revolutionised the industry as one of the first natural cosmetics brands to offer high-quality products at attractive prices. Most products are certified natural and organic, cruelty-free, and around 70% of the range is vegan. All Benecos products sold at Sassy Organics are 100% vegan.
Their innovative product lines include customisable refill palettes, plant-based nail polishes, vegan makeup brushes, and specialised skincare for men, all designed with sustainability and practicality in mind. The products emphasise fun, performance, and affordability while prioritising eco-friendly packaging and non-toxic formulations.
As part of their commitment to sustainability, their palettes are plastic-free and refillable, and their Jumbo Lipsticks utilise biodegradable materials.
With a focus on clean beauty, Benecos invites its community to discover tips, tricks, and new product launches while maintaining a dedication to accessible, natural cosmetics.