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What is a face serum?

Date Posted:10 May 2023 

A face serum is a beauty product that is applied directly to the skin. It can be used as an alternative to moisturisers, or in conjunction with them. Serums are typically intended to provide intense hydration and nourishment, while also treating specific skin conditions, like acne or sun damage. As such, they tend to be more expensive than your typical face moisturiser and can vary widely in price.


A face serum is a type of beauty product that you apply to the skin after you cleanse and tone your face. It's a lightweight moisturiser that helps restore and maintain moisture in your skin, which is especially important if you have oily or acne prone skin. The best part about face serums is that they don't feel greasy or heavy on your skin. They're also quick and easy to apply, so it's easy to incorporate them into your daily routine.

Serums work by penetrating deep into the pores of your skin, where they help promote cell turnover and collagen production while preventing wrinkles and other signs of aging. Serums can also help fight acne because they contain ingredients like tea tree oil (which has antibacterial properties) or salicylic acid (which helps exfoliate dead skin cells).

Face serums are usually packaged in small bottles with droppers for application; however, there are some brands that sell them in spray bottles instead of dropper bottles for easier application.

The best part about serums? You only need a few drops each time you apply them. That means one bottle can last for months if you use it sparingly!



The benefits of using a face serum

Face serums are our BFFs. They help us stay fresh and glowy, which is why we love them so much.

They're a great way to give your skin extra moisture, especially if you have dry skin that needs a little extra TLC. They also help keep acne at bay by adding antioxidants to your routine - and they can even help your makeup go on more smoothly! 

Face serums also work to smooth out fine lines and wrinkles by plumping up your skin with hydrating ingredients like hyaluronic acid and peptides. They also contain antioxidants, which help fight free radicals that cause damage to the skin over time.

But before you start slathering them all over your face, it's important to know which kind of serum is right for you.


The best face serums for different skin types

We've broken it down into different sections based on what type of skin you have, so that you can find the perfect serum for your needs.

Normal skin

A good serum will treat all of your skin's needs while also providing hydration and moisture. In general, look for a serum that contains antioxidants and vitamin C.

Oily skin

If your skin is oily, look for a serum with ingredients like salicylic acid and glycolic acid - which help to reduce oiliness and acne breakouts, respectively.

Dry skin

If your skin is dry, look for serums with ingredients like hyaluronic acid and peptides - both of which help to keep moisture locked in without causing irritation or clogging pores. The trick is finding the right one for you. There are a lot of options out there, so we’ve done the hard work for you by finding some of our favourites!

Here are top ingredients to look out for when buying a serum.



Hyaluronic acid

Hyaluronic acid is a molecule that is found in the human body and in many plants. It can be found in your skin, eyes, joints, cartilage, muscles and even your lungs. Hyaluronic acid is known for its ability to hold up to 1000 times its weight in water. This gives it the ability to retain moisture and keep your skin hydrated. It also helps to keep your joints lubricated and aids in cell regeneration.

serum with hyaluronic acid will help to support this important molecule by supplying it directly to the skin from the outside of the body. Serums containing hyaluronic acid can be used alone or combined with other skincare products such as moisturisers or lotions.

This is one of the most popular types of hydrating serums out there because it has such amazing benefits for skin health in general. It's also very effective at plumping up fine lines and wrinkles - which is great news if you've been struggling with those pesky creases around the mouth or eyes!



Vitamin C

As you may know, vitamin C is essential for collagen production. It helps keep your skin looking young and healthy. It's also great for fighting off free radicals, which can cause oxidative stress and damage your skin cells. The best thing about vitamin C serum is that it's a great way to get your daily dose of this super important immune booster.

Vitamin C is an antioxidant that can help protect against free radicals, which are molecules that cause damage to cells and DNA. It also helps boost collagen production, which keeps your skin looking young and healthy.

It's important to use a vitamin C serum with hyaluronic acid because this combination helps the vitamin C penetrate deeper into the skin, where it can do more good than if it were just sitting on top of your complexion. We recommend using serum with vitamin C and hyaluronic acid every morning and evening after cleansing and before moisturising.




Niacinamide is a vitamin B3 derivative that’s been shown to have a wide range of benefits for the skin. It can help with acne, dark spots, wrinkles, and aging skin. Serum with niacinamide is a very popular choice for many people.

Niacinamide is an ingredient found in many serums, moisturisers, and other products that are used to treat acne. It works by calming inflammation in the skin and reducing the production of oil on the surface of your face. This not only makes you less likely to break out, but also helps prevent blackheads from forming.

But niacinamide isn't just good for treating acne - it can also help with other skin conditions like rosacea and dermatitis (redness or irritation of the skin). In these cases, it works by soothing inflammation while reducing redness and swelling around blemishes or inflamed areas.

Finally, some people use niacinamide because they believe it helps slow down the signs of aging such as wrinkles and fine lines around their eyes or mouth area. This could be true if you're using a high enough dose that contains enough active ingredients so they can penetrate deep enough into your skin to reach those deeper tissues where they need to go in order for them.



Serum with peptides

Peptides are the building blocks of proteins, and they're found in all living things. They can be used to help protect your skin from damage, stimulate collagen production, and reduce wrinkles. Peptides help to promote skin cell growth. They encourage the production of new cells, which gives you a younger looking complexion and reduces the appearance of fine lines and wrinkles over time.

One way peptides work is by increasing collagen production in your skin - and collagen is what keeps your skin looking plump and youthful. When you apply peptides to your face or neck, they'll reach deep inside the dermis layer where most wrinkles form, helping to strengthen and rejuvenate those areas so that they look smoother and more toned over time kind of like a natural face lift!

Serum with peptides is a popular in anti ageing skin care. It's used as an alternative to retinol and has been shown to improve the appearance of fine lines, wrinkles and skin texture.



How to use a face serum

You can use face serums in the morning and evening, or whenever you need a little extra hydration throughout the day. They are easy to apply with your fingers or under makeup, so you won't even have to wait until after washing your face before applying them! They're also great because they help protect against pollution and other environmental hazards that can cause premature aging of your skin. Plus, they're great for sensitive skin types because they have fewer ingredients than traditional moisturisers.

Face serums should be applied directly after cleansing and toning (or whatever steps are necessary for your specific skincare routine). Then simply apply it all over your face in circular motions until it absorbs completely into your skin (this takes only a few seconds). You may notice an immediate difference in how soft and smooth the skin feels after using a serum.


Face serums FAQ

What is a face serum?

A face serum is a product that you apply to your skin after cleansing and toning. It's similar to moisturiser, but it has more active ingredients and offers more benefits than just hydration. Face serums are often used as part of an anti aging regimen or to treat specific skin concerns (like acne). If you're looking for something with added benefits like brightening, smoothing or firming then this might be the right choice for you!

How often should I use my serum?

It depends on what kind of results you want from using one! If it's just hydrating then once every day or two should be fine; however if there are other active ingredients in there (like vitamin C) then using it every day may cause irritation to sensitive skin so keep that in mind when deciding how often to apply it.



When should I use it?

A serum for face serums are best used in the morning and evening after cleansing. Apply the serum in a downward motion from your forehead down toward your chin and jawline (think of it as if you were polishing an apple). The reason why we do this is because it helps stimulate blood flow - which means more healthy looking skin!


How much do I use?

Start with just one or two drops of serum on your fingertips and rub them together until they warm up slightly - this helps ensure that they absorb more easily into your skin! Then simply pat it onto your face in gentle circular motions until absorbed by your skin. You should only need one or two drops per application (depending on how much coverage you need), so don't overdo it!


Final thoughts

We hope this article has been helpful in helping you to choose the right face serum for your skin type. If you have any questions or concerns about this process, please feel free to contact us!




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