ACURE Simply Smoothing Shampoo is designed for frizz, flyaways and hair that feels rough or difficult to manage. Coconut water provides lightweight hydration, while marula oil helps smooth the feel of the hair and enhance healthy-looking shine. Suitable for all hair types, the formula cleanses without relying on a heavy silicone coating and leaves hair feeling soft, sleek and shiny without weighing it down. Massage into the wet scalp, rinse thoroughly and follow with conditioner to support easier detangling and a smoother finish.
Key Features
Water/Eau, Aloe Barbadensis Leaf Juice, Euterpe Oleracea (Acai) Fruit Extract*, Rubus Fruticosus (Blackberry) Fruit Extract*, Rosa Canina (Rosehips)Fruit Extract*, Punica Granatum (Pomegranate) Fruit Extract*, Calendula Officinalis (Calendula) Flower Extract*, Matricaria Recutita (Chamomile)Flower Extract*, Aspalathus Linearis (Rooibos) Leaf Extract*, Sodium Lauroyl Methyl Isethionate, Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Sodium Levulinate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Argania Spinosa (Argan) Oil*, Olea Europaea (Olive) Oil*, Tocopherol Acetate, Paullinia Cupana (Guarana) Seed Extract, Hydrolyzed Pea Protein, Cocos Nucifera (Coconut) Water*, Sclerocarya Birrea (Marula) Fruit Oil, Fragrance, Cysteine. *Organic Ingredient
Apply to wet hair. Massage into scalp and hair, working through the ends. Rinse thoroughly. Best used with Acure Simply Smoothing Coconut & Marula Natural Conditioner.
Yes. It is made to cleanse while helping tame frizz, flyaways and rough-looking texture, leaving hair softer, sleeker and shinier. It suits all hair types and is especially useful for wavy, curly, coily or frequently styled hair that needs more manageability.
The formula uses lightweight hydration rather than relying on a heavy silicone coating. Coconut water and marula oil help soften and smooth while preserving movement, making it a practical option when you want frizz control without a limp finish.
Coconut water provides light hydration, while marula oil helps smooth the cuticle feel and enhance shine. Together they address the dry, uneven surface that can make frizz and flyaways more noticeable.
Choose this smoothing formula when frizz, flyaways and softness are your main priorities. Choose Curiously Clarifying Lemongrass & Argan Shampoo when roots feel coated or oily; alternating them can work well if you experience both buildup and frizz.
Massage into wet hair and scalp, concentrating on the roots, then rinse thoroughly. Avoid roughing up the lengths while lathering, and follow with conditioner so the cuticle stays smooth and the ends are easier to detangle.
Follow with Simply Smoothing Coconut & Marula Conditioner. It adds targeted slip, softness and shine through the lengths, helping the smoothing benefits carry through to detangling and styling while keeping the routine centred on frizz and flyaway control.
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For returns, see Sassy Organics' Returns & Refunds Page.