La Mav Rumex Day Cream  works to reduce the appearance of discoloration and pigmentation. Powerful bio actives rumex, kakadu plum and desert lime act synergistically delivering radiant and even skin tone. Pomegranate oil and vitamin E protects against free radical to promote a healthy, youthful glow. Rumex extract is derived from field dock, a plant native to Canadian prairies, rumex is used to treat hyperpigmentation by inhibiting the enzyme (tyrosinase) which causes the development of pigmentation in skin. The result is a more even skin tone. Turmeric extract is used traditionally in Ayurveda and is a potent anti inflammatory, antimicrobial and antioxidant. When used topically, it provides therapeutic benefits, reducing scarring and improving wound healing, while also soothing inflammatory skin conditions such as acne and psoriasis. As a potent antioxidant, licorice root extract possesses anti inflammatory properties to help improve skin healing. It is also considered to be nature’s skin brightener, possessing compounds to lighten the skin and combat pigmentation.

Kakadu plum also known as billygoat plum or gubinge, has the highest concentration of nutrient available vitamin C of any fruit in the world and five times richer in antioxidants than blueberries. This unique combination fights off free radicals, reduces the signs of ageing and leaves the skin with a healthy nourished radiance. Vitamin C promotes visibly brighter and evenly toned skin, while supporting collagen synthesis. Essential for normal skin function, vitamin C is a powerful antioxidant which helps to fight the effects of ageing. Promotes a more even skin tone by protecting the skin from oxidative stress, lightening and brightening the skin, while reducing hyperpigmentation. It also works to support collagen production and protect against sun damage, reducing the appearance of fine lines and wrinkles. Desert lime extract actively exfoliates by dissolving the intercellular bonds and breaking down dead skin cells. It purifies by removing excess oil and surface impurities. Jojoba seed oil instantly hydrates and smoothes skin. Vitamin E protects from free radicals and prevents premature ageing.

Key Features

• Vegan & cruelty free
• Hydrates and nourishes in depth
• Proudly Australian made & owned
• Diminishes the visible signs of ageing
• Reduces discoloration for a more even and radiant complexion
• Protects cellular DNA from UVA / UVB damage and supports natural cell repair