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Guide to natural makeup for a sustainable beauty look

Date Posted:9 May 2024 

In today's beauty market, there is a growing demand for natural and sustainable makeup options. Consumers are increasingly conscious of the environment and the impact their choices have on the planet. If you're looking to enhance your beauty routine while also being mindful of the earth, our comprehensive guide to natural makeup is here to help.


This guide will take you through the world of sustainable beauty, providing tips and tricks on how to achieve a flawless and eco friendly look. From foundation to lipstick, we'll explore the most effective natural makeup brands that prioritise sustainability and ethical practices.

Not only will you learn about the benefits of using natural makeup products, but you'll also discover innovative ways to incorporate them into your daily routine. We'll cover everything from choosing the right shades for your skin tone to finding long lasting formulas that won't compromise performance.



Why choose natural makeup

Natural makeup offers numerous benefits compared to conventional makeup products. One of the main reasons people choose natural makeup is to avoid harmful chemicals that can have long term effects on our health and the environment. Conventional makeup often contains ingredients like parabens, phthalates, and synthetic fragrances, which have been linked to various health issues, including allergies, hormone disruption, and even certain cancers.

By opting for natural makeup, you can minimise your exposure to these potentially harmful chemicals. Natural makeup products are typically made from plant based ingredients, such as botanical extracts, minerals, and essential oils. These ingredients not only provide nourishment to your skin but also offer a more sustainable and eco friendly alternative to their synthetic counterparts.


Benefits of using natural makeup products

Using natural makeup products brings a range of benefits to the table. Firstly, natural makeup is often gentler on the skin, making it suitable for those with sensitive or reactive skin types. The absence of harsh chemicals reduces the risk of irritation, redness, and breakouts, allowing your skin to breathe and maintain its natural balance.

Additionally, natural makeup products are usually rich in vitamins, antioxidants, and minerals that can provide nourishment and hydration to your skin. These ingredients help to improve the overall health and appearance of your skin, leaving it looking radiant and rejuvenated. Natural makeup also tends to have a lighter, more breathable texture, which allows for a more natural and comfortable wear throughout the day.



Common ingredients to avoid in conventional makeup

When transitioning to natural makeup, it's essential to be aware of the common ingredients to avoid in conventional makeup. Some of the most common harmful ingredients found in traditional makeup products include parabens, phthalates, synthetic fragrances, and mineral oils. These ingredients have been linked to various health concerns and can have a negative impact on the environment.

Parabens, for example, are preservatives commonly used in cosmetics to prevent the growth of bacteria and mold. However, research has shown that parabens can mimic estrogen in the body, potentially disrupting hormonal balance. Phthalates, another commonly used ingredient, are plasticisers that make products more flexible and durable. However, they have been linked to hormonal disruptions and reproductive issues.

Synthetic fragrances, often listed as "fragrance" on ingredient labels, can contain numerous undisclosed chemicals, some of which can be allergenic or toxic. Mineral oils, derived from petroleum, can clog pores and prevent the skin from breathing properly. By avoiding these ingredients and opting for natural makeup, you can minimize your exposure to potentially harmful substances.


How to transition to natural makeup

Transitioning to natural makeup may seem overwhelming at first, but with a few simple steps, you can gradually replace your conventional products with more sustainable alternatives. Start by assessing your current makeup collection and identifying the products you use most frequently. Research natural makeup brands that align with your values and offer the products you need.

When selecting natural makeup, it's important to consider the ingredients, certifications, and ethical practices of the brand. Look for products that are certified organic, cruelty free, and vegan, as these ensure a higher level of sustainability and ethical manufacturing processes. Many natural makeup brands also prioritise eco friendly packaging, using recyclable or biodegradable materials to reduce waste.

As you introduce natural makeup products into your routine, take the time to experiment and find the shades and formulas that work best for you. Remember that natural makeup may have slightly different textures and finishes compared to conventional products, so it's important to adjust your expectations accordingly. Be patient with yourself and allow time for your skin to adjust to the new products.



Steps to create a natural makeup look

Creating a natural makeup look with sustainable products is easier than you might think. Follow these steps to achieve a flawless and eco friendly beauty look:

  1. Prep your skin: Before applying makeup, cleanse and moisturise your skin to create a smooth canvas. Use a gentle cleanser and a moisturiser suitable for your skin type. This step helps to ensure that your makeup goes on smoothly and lasts longer.
  2. Apply natural foundation: Choose a natural foundation that matches your skin tone. Apply it using a foundation brush or a makeup sponge, blending it into your skin for a seamless finish. Natural foundations often have buildable coverage, allowing you to achieve the desired level of coverage while maintaining a natural look.
  3. Conceal imperfections: If needed, use a natural concealer to cover any blemishes, dark circles, or redness. Apply it sparingly to the areas that require extra coverage, blending it gently with your fingertips or a concealer brush.
  4. Add a touch of colour: For a natural flush, opt for a natural blush or bronzer. Choose shades that complement your skin tone and apply them lightly to the apples of your cheeks or along your cheekbones for a subtle, healthy glow.
  5. Define your eyes: Enhance your eyes with natural eyeshadows in earthy tones or soft neutrals. Apply a light shade over your eyelids as a base, followed by a slightly darker shade in the crease for definition. Finish with mascara made from natural ingredients to lengthen and volumise your lashes.
  6. Define your brows: Use a natural brow pencil or powder to fill in and shape your eyebrows. This step helps to frame your face and create a polished, finished look. Opt for shades that closely match your natural brow color for a more natural appearance.
  7. Add a natural lip colour: Complete your natural makeup look with a natural lip colour of your choice. Whether you prefer a nude shade or a bold lip, there are plenty of natural lipstick options available. Look for lip products made from plant based waxes and oils that provide hydration and long lasting wear.


Essential natural makeup products to have

To create a sustainable beauty routine, there are a few essential natural makeup products you should have in your collection. These products form the building blocks of any makeup look and can help you achieve a variety of styles and finishes.

Natural foundation: A natural foundation that matches your skin tone is a must have. Look for lightweight formulas that provide buildable coverage and a natural finish. Brands like Ere Perez, La Mav and Luk Beautfood offer a range of natural foundation options.

Natural concealer: A natural concealer helps to cover imperfections and brighten the under eye area. Look for concealers that offer good coverage without feeling heavy or cakey. Brands like Ere Perez offer effective natural concealer options, made with arnica.

Natural blush or bronzer: A natural bronzer or blush adds warmth and dimension to your face. Look for shades that suit your skin tone and provide a natural looking flush. Brands like Eco by Sonya and Ere Perez offer a variety of natural blush and bronzer options.

Natural brow products: Natural brow products help to define and shape your eyebrows. Look for pencils, powders, or gels that match your natural brow color and provide a natural looking finish. Brands like Ere Perez offer a range of natural brow products.

Natural lip products: Natural lip products come in a variety of shades and finishes, allowing you to express your personal style. Look for lipsticks, lip glosses, or lip stains made from natural ingredients that provide hydration and long lasting color. Brands like Eco by Sonya, Neek and Ere Perez offer a wide range of natural lip products.

Natural mascara: A natural mascara enhances your lashes without compromising on performance. Look for mascaras that provide length, volume, and long lasting wear. Brands like Ere Perez and Luk Beautifood offer natural mascaras that deliver impressive results.



Cruelty free and vegan options in natural makeup

For those who prioritise cruelty free and vegan options, the natural makeup market offers a wide range of choices. Many natural makeup brands (although not all) are committed to being cruelty free, meaning their products are not tested on animals. Look for certifications like Leaping Bunny or PETA's cruelty free logo to ensure that the brand you choose aligns with your values.

Additionally, if you prefer vegan makeup, which excludes any animal derived ingredients, there are numerous options available. Look for products that are explicitly labeled as vegan or check the ingredient list for any animal based components. Many natural makeup brands clearly indicate which of their products are vegan, making it easier for you to make informed choices.

By opting for cruelty free and vegan natural makeup, you can ensure that your beauty routine aligns with your ethical values while still achieving stunning results. Sassy


Tips for long lasting natural makeup

Achieving long lasting natural makeup requires a few extra steps and considerations.

Follow these tips to ensure your eco friendly beauty look stays fresh throughout the day:

  1. Prep your skin: As mentioned earlier, cleansing and moisturising your skin before applying makeup helps to create a smooth base. Use a primer specifically formulated for natural makeup to further extend the longevity of your look.
  2. Set your makeup: After applying your natural foundation and concealer, set them with a natural setting powder or a translucent powder. This step helps to control shine and prevent your makeup from creasing or fading.
  3. Use cream based products: Cream based natural makeup products tend to have better staying power compared to powder formulas. Opt for cream blushes, eyeshadows, and lip colours for a longer lasting result.
  4. Layer your products: Building thin layers of makeup products can help them adhere better to the skin and last longer. Instead of applying a thick layer of product at once, apply multiple thin layers, allowing each layer to dry before adding the next.
  5. Use a setting spray: A natural setting spray can help lock your makeup in place and extend its wear time. Look for setting sprays that contain nourishing ingredients like botanical extracts or hyaluronic acid to provide hydration throughout the day.
  6. Touch up as needed: Carry a small bag with your essential natural makeup products for touch ups throughout the day. A quick touch up of your concealer, blush, or lipstick can help refresh your look and maintain its longevity.



Why choose Sassy Organics for your natural makeup essentials?

In the search for natural makeup that aligns with a conscious lifestyle, it's essential to select a retailer that not only shares your values but also delivers on quality and performance. Here are compelling reasons why Sassy Organics stands out as the ultimate destination for natural makeup essentials.

Unwavering commitment to ethical beauty

Sassy Organics is built on the foundation of ethics and sustainability. We understand that beauty should not come at the cost of another creature's welfare or at the expense of our environment. By choosing us, you're aligning with a retailer that has a strict cruelty free and vegan ethos, ensuring that every swipe of lipstick, brush of eyeshadow, or dab of foundation you apply is guilt free and ethically sourced.

Curated selection of high quality brands

We pride ourselves on the careful selection of brands that meet our high standards for natural ingredients and ethical manufacturing processes. Each product is chosen not only for its clean profile but also for its effectiveness and dedication to producing glamorous results. We partner with brands that have taken the pledge to uphold these natural standards, giving you access to a diverse range of products that are safe for you and kind to the earth.

Transparency in ingredients

Transparency is at the heart of what we do. We believe you have the right to know what's in your makeup, which is why we provide detailed ingredient lists for every item. This commitment to transparency allows you to make informed decisions about the products you choose to incorporate into your beauty routine. With Sassy Organics, there are no hidden chemicals or unwelcome surprises - just pure, natural beauty.

Tailored options for every skin type

Natural doesn't mean one-size-fits-all. Our extensive range caters to all skin types and concerns. Whether you're combating dryness, managing oily skin, or looking for age defying options, we have natural makeup products tailored to your needs. Our selection includes hydrating foundations, mineral powders, and nourishing concealers that enhance your natural beauty while caring for your skin.



Education and support

We're not just about selling makeup; we're about educating our customers and providing unparalleled support. Our blog and resources are filled with valuable information on natural beauty, application tips, and skincare advice to help you on your journey. Plus, our dedicated customer service team is always ready to assist you with personalised recommendations and answers to all your questions.

Positive impact beyond beauty

When you choose Sassy Organics, you're contributing to a larger movement that impacts the world positively. We're not only invested in your beauty but also in the welfare of animals and protecting our planet. Your purchase supports various initiatives and pushes the industry towards a more sustainable and ethical future.

A community of like minded individuals

Join a thriving community of beauty enthusiasts who share your passion for natural makeup and ethical living. Through our newsletter and social media channels, engage with a supportive network, stay updated on the latest trends, and share in our collective journey to make conscientious beauty choices.

By choosing Sassy Organics for your natural makeup essentials, you're not just making a purchase; you're making a statement. A statement that says you value integrity, quality, and the health of your skin as much as you do the beauty of your makeup. Join us in transforming the beauty landscape, one ethical choice at a time.


Final thoughts

In conclusion, natural makeup offers a range of benefits for both your skin and the environment. By choosing natural makeup products, you can minimise your exposure to harmful chemicals found in conventional makeup while also supporting brands that prioritize sustainability and ethical practices.

Transitioning to natural makeup may require some adjustments and experimentation, but with the right knowledge and guidance, you can create a flawless and eco friendly beauty look. From foundation to lipstick, there are plenty of natural makeup options available that offer high performance formulas without compromising on sustainability.

By incorporating essential natural makeup products into your collection and following the tips for long lasting wear, you can achieve a natural makeup look that enhances your features while promoting a healthier and more sustainable beauty routine. Say goodbye to harmful chemicals and hello to a greener, more beautiful you. Embrace natural makeup and make a positive impact on your beauty, inside and out.


Ere Perez

Oat Milk Foundation Malt (30 ml)


Ere Perez

Carrot Colour Pot Healthy (6.5 g)


Luk Beautifood

Natural Lipstick Crayon Fig Brûlée (3 g)


Eco By Sonya Driver

Eyeshadow Signature Palette


Ere Perez

Cacao Bronzing Pot Playa (7.5 g)