Plastic free is one of Nelson Naturals main company ethos and has been since day one way back in 2012. With their newest product Crush & Brush, they are proud to offer fully biodegradable packaging in place of the traditional plastic toothpaste tubes we all grew up with. Nelson Naturals are actively helping to divert millions of plastic tubes from our oceans and landfills, while simultaneously raising awareness of the negative impacts of single use plastics. They have also end to end waste reduction measures implemented throughout their manufacturing process and all of their shipping and packing materials are paper-based, 100% plastic-free, and repurposed whenever possible. But it’s not just the packaging that matters, it’s what’s inside that really counts! Most people who use conventional toothpastes don’t even realize what they are putting into their bodies. There are a plethora of ingredients in store brand toothpastes that have nothing to do with your oral health, and everything to do with cutting costs. When Nelson Naturals started out, it was extremely important to them that we left out these questionable and toxic ingredients and used only clean, food grade ingredients.